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|Supermodel Coco Rocha teams up with Jacob on an overcast, windy morning in Old Montreal and a team of hair, makeup, wardrobe, and set stylists are busily preparing for what could be a thirteen hour day shooting fashion retailer Jacob s fall ad campaign. The campaign launches this week and is intended to showcase the company s new "Live Chic" lifestyle concept, along with its new fall fashion lineup. The weeks and hours of preparation leading up to any fashion shoot are generally long and filled with labour intensive tasks, and with the exception of the final images, most shoots fall short on glamour unless you re working with internationally acclaimed Canadian born supermodel Coco Rocha, and a large and well appointed crew. "We ve been planning this photo shoot for two months or longer, with so many steps along the way. We feel that Coco Rocha perfectly embodies the "Live Chic" spirit of our fall clothing line and we love that Coco is Canadian, super successful and also has not been afraid to speak her mind over the years," says Cristelle Basmaji, Jacob s Director of Marketing and Communications. Known for working with designers such as Jean Paul Gaultier, Dolce Gabbana, Balenciaga, Christian Lacroix, Chanel and Lanvin for high end editorial and cover shoots, Rocha is perhaps almost as well known for her spirited style both on and off the runway. Rocha is one of the few models who has spoken out publicly on the somewhat taboo topic of the fashion industry pressure often placed on models to maintain almost anorexic looking bodies in order to fit size two and smaller sample sizes. Rocha also breaks new ground with this campaign, by allowing her image to appear without retouching by Jacob, in compliance with the retailer s official commitment to stop digitally altering the body silhouettes Moncler Men DOLCE GABBANA Down Jacket Gold of models for both its Jacob and Jacob Lingerie brands, a policy implemented in September 2010. "I m excited to be working in Montreal with Jacob and to be a part of their non body retouching policy on this campaign. One piece of advice that I d like to offer young women, is that it s better to enjoy your life and to Fashion Moncler Down Jackets Women Pink be healthy rather than to glamourize being a model and all that may entail," says Rocha. "Remember that when you see my photograph and those of other models, they re usually retouched, and that I have a team of professional makeup artists, hair and wardrobe stylists, lighting experts and other professionals helping me to look my best," she adds. Jacob s fall ad campaign features Rocha in a series of fall fashions shot on the streets of Old Montreal and in a mansion in Outremont, by Montreal native Norman Jean Roy. Roy, who is currently based in Los Angeles and New York, elected to capture images both digitally and with film, a medium that can deliver a grainier texture to complement the campaign s final black and white images. Fall styles from Jacob showcase a stronger emphasis on knits, including draped "duo" cardigans, classic sweater sets, skirts, flowing dresses and unlined boiled wool sweater coats. Key colours include gray, black, papaya, red and tan. More traditional pieces, such as equestrian influenced blazers, Real Moncler striped and dotted blouses, striped and floral dresses and pants carry out the tailored look. Must have accessories are scarves and floppy felt hats, which lend both an air of mystery and playfulness to any outfit.
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Suzanne Africa Engo wears tweed Chanel to Elizabeth s Gone Raw Elizabeth s Gone Raw is a celebrated vegan and raw food restaurant located in Washington DC that serves organic, meat free and dairy free meals. On Friday, Elizabeth s Gone Raw offered a five course meal which was prix fixe and included an optional organic and biodynamic wine pairing. The Chanel handbag Suzanne Africa Moncler Mens T-Shirt With Color Pure Sky Blue Engo paired with her body conscious and on trend black lace ensemble was orange red tweed and featured a classic Chanel double chain strap. The shoulder bag offers an east/west silhouette and is roomy enough for a wallet, keys, smart phone, compact, Moncler Enfant lipstick and small digital camera. Suzanne Africa Engo s Chanel Moncler Sunglasses tweed shoulder bag is a classic color which can easily be worn during the warm summer months and then paired with autumn neutrals, black and cream colors for fall 2011.